RHA at IFA 2017

From 1-6 September 2017, we were in Berlin, Germany for the IFA 2017 show. Alongside leading brands from across the world, we launched three new products – the MA390 Universal, S500 Universal and MA650 – alongside newly designed packaging and our first Bluetooth® headphones.

Now available to buy, the MA650 Wireless and MA750 Wireless combine signature design, audio and build excellence with the convenience of premium Bluetooth features – such as 12 hours battery life, NFC pairing, high fidelity aptX™ streaming and universal device control – for high quality wireless listening.

As part of a new RHA line-up for 2017, we introduced three new models to the range. Available for preview throughout IFA ahead of their official release in the coming weeks, the MA650, S500 Universal and MA390 Universal showcased an ongoing commitment to elegant and functional design, audio and technology expertise, and build and material quality.

Along with the new line-up, visitors were introduced to exclusive new packaging designs, inspired by a core commitment to product quality and design. Sleek and minimal, the designs emphasise the materials and innovative technology in our products with a bold new palette.

“The new products, new line-up and new packaging designs have been a huge undertaking by the entire RHA team,” said Andrew Reid, RHA CEO. “We were delighted to have the opportunity to share the outstanding results at Europe's biggest technology event.”

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