Show Report: RHA at IFA 2015
From 5 September 2015, members of RHA's team exhibited our range of award-winning in-ear headphones at Europe's biggest consumer electronics trade show, IFA, in Berlin.
The show offered the opportunity for RHA to meet with business partners, members of the press and members of the public to introduce the brand, and RHA's latest in-ear innovations, the S500 and S500i, which made their formal debut at the show.
Below are some images showcasing RHA's presence at IFA, in addition to notes about the design process behind the stand from members of the RHA design team, including Product Director, Lewis Heath and Head of Graphics, Evan Gray.
"We wanted the IFA 2015 stand to reflect RHA's fundamental commitment to design and represent the key parts of our brand. Our design team spent months working on concepts that would combine form and function into a space that could showcase RHA and our products to a high standard."
"The most striking feature of the stand are the stainless steel panels which adorned the exterior, laid out in a tight grid structure. The use of metal reflects the premium materials we use for our products."
"The stand featured small windows, some of which contained RHA products, and some of which offered glimpses of the interior of the stand. These were useful to help open up the interior space and to draw people to come into the stand and learn more about the product."
"The S500, S500i and T20i were displayed prominently, representing RHA's latest and flagship models respectively. We were delighted with the feedback we received from all visitors on the products, as well as the rest of the range."
"Internally, the products were displayed inside display cases, with RHA team members on hand to offer information and demonstrations as needed. IFA is also a great opportunity to preview exciting future products and prototypes, something you can see we were able to do at IFA this year in the photo above."
Once again, IFA proved to be a great opportunity for RHA to connect with key stakeholders and interested parties to introduce our award-winning range of products.