RHA engage in online advertising to keep our users up to date on news and to help find the right products on other websites.
We target banners and ads to users when visiting other websites and apps. RHA use a range of digital marketing networks and advertising such as:
- Web Beacons
- Ad Tags
- Custom Audience Services
- Other Specific Services Offered
Our banners and ads are based on anonymised information we hold about users, their previous use on the RHA website or if a user has clicked on one of our banners or ads.
We perform contextual prospecting which uses anonymous data and not the users details. A user is targeted by environment, not by user specific details i.e. not by using cookies to target an ad to a specific user, but targeting relevant content instead.
We may combine the information that we collect through the services with information that we receive from other sources, both online and offline, and use such combined information to improve your customer experience.
We may aggregate and/or anonymize any information collected through the Services so that such information can no longer be linked to a user or their device (“Aggregate/Anonymous Information”). RHA may use Aggregate/Anonymous Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors.
If you are interested in more information about tailored browser advertising in general and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link, or Your Online Choices to opt-out of receiving tailored advertising from companies that participate in those programs.
RHA uses social media in accordance to each network’s privacy policies and details of private interactions on social media will not be shared without prior express consent from the individuals whose details are being requested.
As third-party platforms, individuals and brands interacting with RHA via social media maintain responsibility for abiding with platform guidelines and the views expressed by individuals (whether internally or externally) on social media do not represent RHA as a company.